There are about 300 stores in this shopping center. Such famous brands as Sephora, Sevil, Dolce & Gabbana, Celine, Fendi, Louis Vuitton, Vakko, Debenhams, Hugo Boss, Mango, M.A.C., Dior, Prada, Max Mara, Zara, Boyner are widely represented here. The cafe "Rainforest Café", known all over the world, first appeared in Turkey in this shopping center. The IMAX (3D) cinema also appeared here for the first time in Istanbul.